WORKS
Grillbro
Brand Development
Grillbro specializes in the sale of a wide variety of grills, including gas, charcoal, ceramic, smokers, electric, portable, and pellet grills. The product range includes offerings from renowned manufacturers such as Weber, Napoleon, Char-Broil, and Broil King. In addition to grills, customers can find a comprehensive selection of grilling essentials, including accessories, gas cylinders, charcoal, wood chips, pellets, cookware, outdoor equipment, meat, spices, and much more. The company's objective goes beyond mere product sales; it aims to provide customers with an opportunity to enjoy the process of food preparation, transforming it into a captivating and memorable experience.
TASK
To achieve this goal, a brand strategy and visual identity have been developed, positioning Grillbro as a company that unveils the fascinating and engaging world of grilling to its customers. The brand metaphorically compares the grilling universe to space, where there is much to explore and discover. In this metaphor, celestial objects are likened to elements of the grilling world. Stars, planets, and constellations represent new knowledge, flavors, and recipes that customers can explore. This metaphor is reinforced by the brand's visual identity, with the logo consisting of a graphic depiction and a symbol featuring a grill stylized as a satellite, soaring against the backdrop of a planet. The company's graphics are based on geometric shapes reminiscent of the solar system, stars and other cosmic objects.
SOLUTION
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