WORKS

Realond is a full-service real estate agency located in the UAE, offering services in buying, selling, renting, and managing properties. The agency also provides consultations and expert evaluations on legal, financial, and technical aspects of real estate transactions, guiding clients through every stage. The primary goal of the agency is to help clients navigate unfamiliar surroundings and make informed real estate decisions.

TASK

A visual identity system has been developed. The brand concept is centered around a pearl. The metaphor of "finding a pearl" emphasizes the agency's professionalism, as finding a rare pearl among ordinary shells is as challenging as discovering a valuable property among ordinary listings. Realond's ability to see the potential and uniqueness of each property makes them indispensable guides in finding hidden gems in the real estate market. The pearl metaphor forms the basis of the brand's graphics, used in the logo and across various media, creating an atmosphere of sophistication and elegance.

SOLUTION

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