WORKS

Relocata is a relocation agency that assists people in moving to the EU, particularly Bulgaria. Their services include visa and residence permit consultations, document processing, health insurance, assistance with opening bank accounts, business registration, and more. Relocata supports clients throughout all stages of relocation and adaptation, providing assistance for up to five years. The main goal was to create a friendly image, devoid of formality, that demonstrates care and empathy.

TASK

A brand was developed that includes both verbal and visual identity components. The communication strategy is built on simplicity and accessibility, emphasizing care and support. The brand’s metaphor is migratory birds. Like people, birds change their place of residence for various reasons: changes in environmental conditions, lack of food, or climate. They can live in two countries, moving from breeding grounds to wintering grounds and back. The metaphor of migratory birds highlights freedom and new opportunities. The graphics and color palette are based on images of birds in flight and bright colors, creating the image of a modern and professional company that makes clients' lives brighter and more comfortable.

SOLUTION

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