A visual identity system and website were developed. The brand concept is "Sails in the Wind of Success." The Setura trading signal system is like sails filled with the wind of success, helping traders move forward confidently and smoothly. Just as sailors use wind to reach distant shores, traders use trading signals to overcome obstacles and achieve their goals. The brand's graphics are based on a synthesis of guilloché patterns and marine or financial waves, creatively linking the financial world with metaphor.